Vittardi Real Estate Group wanted a new website to build an online marketing platform to promote their real estate services and generate leads through property listing and content marketing. Their main business objectives were to establish a professional image through the website’s design, answer visitor’s questions about their services, and validate their credentials through displaying the expertise of their realtors. Ultimately, the website was to be a powerful marketing tool and useful resource for existing clients and potential new clients.
I developed a new responsive website using WordPress as a content management system. The website was designed to provide a user-friendly experience to allow visitors to easily navigate the website and find relevant information, answer common questions searched for by potential clients, prominently display calls to action that will encourage potential clients to call or email for a consultation, and validate their credentials by displaying agent bios and client testimonials.
IDX Broker was use to provide potential clients looking to buy a new home an easy way to search and save property listings – which also helped the Vittardi Real Estate Group generate valuable leads by collecting email addresses which were then used to follow up with daily related property listings and other marketing. All forms, such as the contact and property valuation forms were also integrated with the LionDesk CRM so that emails could be collected for email marketing campaigns.